There is a Global Indian takeover and with it are the challenges of catering to the diverse needs of a
Non-Resident Indian. This entails having to understand the non-financial requirements of the community and reinforcing the bond and ties that every NRI has with his homeland. TOM identified the lacuna that currently exists in terms of offering a community based portal dedicated only for NRIs and has attempted to overcome the same with NRI Services.
Window2India is yet another engaging brand from TimesofMoney. The service is positioned to be a symbolic window into India, building a virtual bond for NRIs and helps them relate to their loved ones both emotionally as well as socially- all in a single 'window'.
The service is a comprehensive web portal with exclusive NRI content, a facility for
NRIs to send gifts to their loved ones or simply shop online. Window2India also aims
to provide exclusive healthcare packages and showcase top property projects from
leading builders across the country. Window2India is envisioned to be the one stop
community portal for overseas Indians, offering photo- sharing and prints, content
and a social networking platform.
