| TimesofMoney and Barclays launch India's First Entertainment Credit Card |
Mumbai, April 18th, 2008: TimesofMoney, a Times Group Company, announced the launch of India's First Entertainment Co Branded Credit Card. Envisioned to be an aspirational credit card for the high spenders 'Times Card' offers its members innumerable exciting opportunities to redefine their lifestyle across entertainment, dining, shopping, travel, body and beauty. |
| Times Card will be the first of its kind in India to customize a credit card comprehensively packaged, tailored to lifestyle fancies. It will also offer privileged invitations to high profile Times events such as the Femina Miss India, Filmfare Awards, blockbuster movie premieres, rocking live concerts, celebrity parties and a whole new experience of entertainment. |
| With the growing Indian economy, there has been a considerable growth in lifestyle and the luxury spends from today's high-end spenders. Times Card is weaved along the 5 C's of Convenience, Comfort, Care, Cohesive and Comprehensive. The spending patterns of Indian consumers have changed, while the 'Regular spends' are growing considerably, their 'Lifestyle spends' are expanding rapidly. The rise in disposable incomes, increasing number of dual income nuclear families and changing attitude towards consumption are good positive indications for the growth of the entertainment and lifestyle sector. |
| Speaking on the occasion, Vineet Jain, MD, Times Group said, "This strategic partnership with Barclays, one of the world's largest credit card issuers, gives us the perfect platform to create a new benchmark in the credit card industry. Times Card gives us an opportunity to add value to our relationship with our customers by expanding our service offerings to them. We are sure that this strategic partnership will herald a new chapter in the banking and credit card business." |
| Avijit Nanda, President, TimesofMoney, commented, "We are extremely buoyant about this strategic partnership with Barclays Bank. With 'Times Card' the biggest winner would be the card holder. This card will strive to go beyond what's expected from a credit card and introduce him to a whole new world of entertainment. The exclusive offers that form an integral part of the card create a value that is truly more than the expectations of our customers. |
| Samir Bhatia, Managing Director, India and Indian Ocean, Barclays GRCB said, "At Barclays, customers are our top priority and the key to our offering lies in understanding their needs and developing propositions that are meaningful and rewarding. |
| Times Group, with its experience and leadership in the entertainment space, is the perfect partner to create a great customer offering. This unique card goes with our philosophy of transparency and simplicity of use. It gives customers the power to control their finances and choose their rewards." |
| For more information, please visit - www.timescard.com or www.barclaycard.in
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