By allowing your customer to use any credit card, you minimize the chance of a lost sale. Today, multiple card acceptance is the cornerstone of any profitable e-commerce business model. When your market is truly global, you have the opportunity to reach out to shoppers in every geographic and demographic segment. Therefore, it is important that you accept all credit card brands. Several online merchants holding a direct merchant account stand to lose a great deal since they accept only MasterCard and Visa. However, the advantage with DirecPay is that you're able to accept all major international credit cards and thereby minimize lost transactions.
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